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Evelyn
2 days ago4 min read
Why Personalized Discounts Outperform Generic Sales
In today’s saturated e-commerce landscape, running a general sale is no longer the most effective way to drive revenue and build brand...
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Alysia Won
Mar 24, 20229 min read
6 Ways Programmable Coupon Marketing Can Support Marketplace Liquidity
Smart e-commerce incentives - contextual coupons and discounts will drive the key metric in marketplace business - a marketplace liquidity.
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Evelyn
Mar 25, 202110 min read
Coupon Marketing Strategy: 15 coupon campaign ideas impacting every stage of the customer lifecycle.
Take a look at our favorite coupon campaign ideas tailored for each stage of the customer lifecycle journey.
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Tayyiba Tabassum
Dec 10, 202011 min read
Digital Coupon Marketing Trends: How Will eCommerce Promotions Look Like In 2021?
The year 2020 was a pivotal time for the world as we knew it - the events of the year had permanently transformed the global business...
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Sudipto Paul
Oct 21, 20209 min read
7 Best Practices For Driving Sales With Automated Email Marketing Coupons
Email marketing coupons are a great reason to contact your customer, for instance, that their coupon is expiring. Read further for more tips
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Alysia Won
Mar 30, 20208 min read
Guide For Local Businesses to Launch Digital Vouchers For Free
Learn how to use digital vouchers and gift cards for your business advantage during the pandemic lockdown.
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Emilia
Jan 16, 20207 min read
How to promote a restaurant using discount vouchers - McDonald's case study
Learn how McDonald's is promoting its restaurant with discount vouchers, special offers across social media
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Evelyn
Dec 30, 20196 min read
Coupon Marketing Strategy: What is coupon marketing?
The use of coupon marketing is a contentious issue, as some may think it only attract bargain hunters. As a leading provider of behavioural
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Evelyn
Nov 16, 20195 min read
Promo Code Abuse: How to protect your business against Coupon Fraud?
E-Commerce Promotions are a great way to engage new and existing Customers, but when uncontrolled, might result in a coupon fraud.
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Evelyn
Sep 11, 20196 min read
Mobile Coupons: Integrating QR codes in your promotional strategy.
Coupon QR codes are the easiest way for your customers to use coupons on their mobile. Easily implement it with our Coupon QR code generator
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Evelyn
Jul 5, 20198 min read
Customer Retention: How to win back long-lost customers with data?
Customer retention starts from evolving your strategy to be more assistive and value the new technology-driven customer journey.
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Evelyn
May 15, 20184 min read
5 points to consider when optimizing your discount strategy for profitability.
Everyone loves a great bargain, but is it a profitable business decision? Giving too many discounts might indeed not be the way to grow...
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Evelyn
Mar 22, 20183 min read
Coupon Fraud: What are the common forms of promo code abuse?
Based on actual business experiences, “creative” individuals have devised several ways to misuse and abuse promo coupons. What are those?
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Evelyn
Mar 1, 20188 min read
Get started with coupons: 6 steps to build a strong foundation for your promotional strategy
Developing a strong foundation for coupon promotion strategy.
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Evelyn
Mar 29, 20175 min read
Retargeting Promo Codes: Stop sabotaging your basket abandonment rate.
Shopping cart abandonment is one of the significant issues that most online retailers experience. It is more like being stood up on a...
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