Enjoy a curated collection of articles, ebooks, and infographics about optimizing your discount strategy.

Coupon Marketing Strategy: 15 coupon campaign ideas impacting every stage of the customer lifecycle.

Take a look at our favorite coupon campaign ideas tailored for each stage of the customer lifecycle journey.

Evelyn

Mar 25, 202111 min read

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E-Commerce Promotions are a great way to engage new and existing Customers, but when uncontrolled, might result in a coupon fraud.

Evelyn

Nov 16, 20195 min read

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Everyone loves a great bargain, but is it a profitable business decision? Giving too many discounts might indeed not be the way to grow...

Evelyn

May 15, 20184 min read

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Based on actual business experiences, “creative” individuals have devised several ways to misuse and abuse promo coupons. What are those?

Evelyn

Mar 22, 20183 min read

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Developing a strong foundation for coupon promotion strategy.

Evelyn

Mar 1, 20188 min read

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The beautiful and all-consuming sensation known as falling in love is one of the most profound facets of human existence. It starts with...

Evelyn

Feb 14, 20188 min read

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Shopping cart abandonment is one of the significant issues that most online retailers experience. It is more like being stood up on a...

Evelyn

Mar 29, 20175 min read

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Vouchery is not only a software, we aim to provide you a solution. Having this goal in mind, we decided to share all our knowledge with...

Evelyn

Jan 4, 20171 min read

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