Guest content
Vouchery.io Blog Content Creation Guidelines
Would you like to publish your content on the Vouchery Blog? We're thrilled!
Readable
Our audience is busy and highly knowledgeable, so clarity matters. We value writing that is easy to navigate, free from unnecessary jargon, and structured so readers can quickly grasp key ideas without sacrificing depth.
Informative
Every post should offer real value to marketing, tech, and business leaders by sharing actionable insights, data-driven perspectives, or expert knowledge they can apply directly to their work.
Engaging
Great content with visual examples draws the reader in. We look for stories, use cases, and a tone that captures attention, encourages curiosity, and inspires readers to explore ideas further.
Please read our content guidelines below and send your topic ideas to hello@vouchery.io with the subject line: Request for Editorial Contribution to the Vouchery.io Blog.
01
Content Style & Voice
- Audience & Tone
- Aim for an approachable, marketer, business leader, or developer-first tone (depending on the content category) that blends professionalism with genuine enthusiasm for coupon & loyalty marketing, AI e-commerce tactics, and tech-driven promotional solutions.
- Voice Consistency
- Keep a consistent voice — warm, informative, and solution-oriented — matching posts like “Coupon Scams: How To Ensure Your Coupon Promotions Build Trust, Not Skepticism.”
- Author Attribution
- Include a writer's byline and a short bio explaining the writer's expertise and background — this gives readers industry perspective and helps us humanise our content.
02
Structure & Readability
- Feature a Clear Headline
- Concise, benefit-focused and including key terms (e.g. “Smart Coupons, Big Wins: How Precision Promotions Drive Real Business Results”).
- Intro Paragraph
- Give a quick overview or hook explaining what the article covers and why it's relevant.
- Subheads
- Use clear, descriptive subheadings (e.g. “Understanding Consumer Skepticism”, “Best Practices for Trustworthy Coupon Promotions”).
- Body Formatting
- Break text into short paragraphs and bullet lists to improve skimmability. Where useful, insert insights or callouts.
03
Word Count & Read Time
- Typical Length
- Posts vary — from quick reads (~4 min) to deeper dives (~8 min).
- Guideline
- Short-form (quick tips / news): ~400–600 words. Long-form (guides / strategic insights): ~1,500–2,500 words. Our sweet spot is 1,800–2,000 words.
04
Credibility & Sourcing
- Data & Quotes
- Include data points and expert quotes to strengthen trust.
- Attribution
- Attribute every data point and quote clearly to its original source.
05
Visuals & Media
- Images
- Include relevant, branded visuals that showcase industry examples and trends. Posts typically feature a hero image with descriptive alt text.
- Infographics & Screenshots
- Use them to illustrate industry data, workflows or dashboards.
06
SEO Best Practices
- Keywords
- Naturally weave in primary keywords (e.g. “coupon marketing”, “promo automation”, “discount strategy”, “voucher fraud”). Please include the keyword information in your proposal email.
- SEO Title & Meta Description
- Craft compelling meta titles and descriptions with keywords for SERP visibility, e.g. “How Personalized Coupon Marketing Outperforms Generic Sales | Vouchery Blog.”
- URL Slugs
- Keep them short, relevant and keyword-rich, e.g. /how-personalized-coupon-marketing-outperforms-generic-sales.
- Internal Linking
- Link to existing related posts where possible. A maximum of two external links is accepted — please do not link to Vouchery competitors or similar industry tools.
Checklist for contributors
- 1Define topic, target keyword, and fitting category.
- 2Write headline, intro, and outline with subheads.
- 3Draft ~800–2,000 words, depending on depth.
- 4Insert images/infographics with alt text.
- 5Add internal links to relevant blog posts.
- 6Include 3–4 data points or quotes with attribution.
- 7Provide meta title + description.
- 8Add writer's byline and bio, with an optional link to a LinkedIn profile.
- 9Format for readability (bullets, short paragraphs, subheads).
- 10Review for SEO, tone, accuracy, and brand alignment.
Ready? Reach out to hello@vouchery.io with the subject line: Request for Editorial Contribution to the Vouchery.io Blog. We can't wait to read your content!
FREQUENTLY ASKED QUESTIONS
Your questions, answered.
- Which link can you add to my article: do-follow or no-follow? How many links can you place in an article?
- We usually add one do-follow and one no-follow link within the article.
- Will the post be marked as “sponsored”?
- No, unless discussed otherwise.
- How much do you charge for publishing an article on your blog?
- We currently don't charge for publishing on our blog as long as the article adheres to our standards and adds value to our readers. Please see our guidelines above for details.
- How long will my post stay on the site?
- We don't remove existing links or articles, unless asked or when the link is broken.
- Do you offer banners or text links on your homepage?
- No, we don't offer that, nor do we plan to in the future.
Want to talk about promotions instead?
Our team is happy to walk you through how Vouchery orchestrates contextual incentives.