Event
Flight delayed more than 2 hours
- Source
- Operations system
- Scope
- Single flight
TRAVEL INCENTIVES
Flexible incentives for bookings, loyalty and service recovery
Use targeted rewards across acquisition, booking, ancillary sales, loyalty and disruption scenarios.
Promotion flow
- Customer context: affected passenger, booked route
- Trigger: flight delayed more than 2 hours
- Eligibility: affected passenger only
- Reward: $25 travel credit, valid 90 days
- Delivery: email and app
- Validated against customer and booking
- Measured: redemption, repeat booking, cost
The challenge
Travel promotions need to respond to complex customer and booking context
Travel offers often depend on route, destination, booking value, customer status, travel dates, disruption events and partner conditions. Generic promotion tools can struggle with this level of context.
Vouchery lets teams define flexible rules and validate each incentive against the booking context in real time.
Promotion scenario
Example promotion journey
Service recovery after a delayed flight
Eligibility
- Affected passenger only
- Booking confirmed on the disrupted flight
Recovery reward
$25 travel credit
- Validity
- 90 days
- Usage
- 1 use
Rules
- Selected products only
- Customer-specific
- Cannot be transferred
- Cannot be combined
Delivery & redemption
- Email and app
- Validated against customer and booking at checkout
Measurement
- Redemption
- Repeat booking
- Recovery cost
Travel use cases
Booking incentives
Encourage conversion on selected routes or products.
Destination promotions
Target offers by route, region or destination.
Ancillary offers
Promote upgrades, baggage or add-ons.
Loyalty rewards
Reward frequent travelers or members.
Partner vouchers
Run controlled campaigns with external partners.
Rebooking incentives
Encourage customers to rebook after cancellation or disruption.
Service recovery
Compensate affected travelers consistently.
Seasonal campaigns
Control offers by date, route and availability.
How it works
How Vouchery works in Travel
- 1
Understand context
Use customer, transaction, basket, location, channel and behavioral data.
Passenger + booking + route + travel date
- 2
Define promotion rules
Control incentive value, audience, products, minimum spend, timing, geography, channel and redemption limits.
Route, fare, booking value, status and validity window
- 3
Distribute everywhere
Ecommerce, CRM, email, mobile, partners, QR and POS.
Email, app, booking flow and partner channels
- 4
Validate in real time
Check every redemption against promotion rules before applying the incentive.
Checked against the customer and the booking before the credit applies
- 5
Measure impact
Track campaign usage, performance, promotion cost and business impact.
Redemption, repeat booking and recovery cost
Relevant capabilities
Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.Promotion AutomationDefine the event, the rule and the reward once, and let the engine issue and deliver incentives continuously.LoyaltyReward repeat behaviour with earned incentives, tiers and targeted offers — without maintaining a separate loyalty stack.Gift CardsDigital gift cards with balance tracking, partial redemption and cross-channel validity — managed alongside the rest of your promotions.PersonalizationUse customer, behavioural and contextual data to decide the offer, so discount spend goes where it changes the decision.Omnichannel RedemptionWeb, app, point of sale, call centre and partner channels all validate against one engine and one shared budget.Multi-market ManagementCurrencies, languages, local rules and market-level budgets in one structure, with central oversight and local control.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.
AI tool
Not sure which incentive to use?
Describe your objective and get a tailored promotion strategy based on audience, eligibility, timing and measurement.
Ask the Promotion Strategy AdvisorRelated solutions
Where this is used
Built for complex promotion programs across global customer-facing businesses.
See customer storiesFREQUENTLY ASKED QUESTIONS
Your questions, answered.
Can promotions depend on booking value or destination?
Yes. Booking value, route, destination, market and product can all be used as eligibility conditions, so an offer only applies to the bookings you intend.
Can Vouchery support service recovery vouchers?
Yes. Recovery credits can be issued to a named customer with their own value, validity and product restrictions, so compensation stays consistent and auditable.
Can rewards be issued after travel disruptions?
Yes. A disruption event from your operations systems can trigger voucher issuance automatically for the affected passengers.
Can offers expire based on travel dates?
Yes. Validity can be set as a fixed window or tied to booking and travel dates, so an incentive cannot be redeemed outside the intended period.
Can partner vouchers be used in travel campaigns?
Yes. Each partner can run its own campaign and code set, with its own eligibility, usage limits and reporting on redemption and cost.
Can ancillary products be promoted separately from fares?
Yes. Eligibility can be scoped to specific products such as upgrades, baggage or seat selection, without discounting the base fare.
Build smarter promotions with Vouchery
Create targeted incentives with flexible eligibility, real-time validation and omnichannel redemption.