Capability
Give the smallest effective incentive, not the same one to everyone
Use customer, behavioural and contextual data to decide the offer, so discount spend goes where it changes the decision.
The problem
Blanket discounts pay customers who would have bought anyway, and they train the rest to wait for the next sale.
How Vouchery solves it
Segments and behavioural attributes become eligibility conditions, so different customers see different incentives from the same campaign definition.
Main functionality
Segment targeting
Import or sync segments from your CRM or CDP.
Behavioural triggers
Recency, frequency and value conditions on issuance.
Contextual offers
Vary by channel, device, location or time.
Offer laddering
Escalate the incentive only when a smaller one does not convert.
Example workflows
- Lapsed customers receive a stronger offer than active ones
- High-value carts get free shipping instead of a percentage discount
Related products
Promotion EngineConnect customer, product, transaction and contextual data to promotion rules, distribute incentives across every channel, validate redemption in real time and measure impact.LoyaltyReward repeat behaviour with earned incentives, tiers and targeted offers — without maintaining a separate loyalty stack.
Relevant industries
FREQUENTLY ASKED QUESTIONS
Your questions, answered.
- Where does segment data come from?
- From your existing CRM, CDP or data warehouse, synced through the API.
See Vouchery with your own promotion scenario
Bring a campaign you run today and we will walk through how it would be modelled, distributed and measured in Vouchery.