Use case
Bring lapsed customers back at a cost you control
Detect inactivity, issue a time-limited incentive and measure what actually returns.
The business problem
Win-back campaigns are often batch exports with no per-customer control and no reliable measurement.
How the promotion works
- Define inactivity thresholds per segment
- Issue single-use, time-limited codes
- Vary the incentive by prior customer value
- Track returned customers per campaign
Example promotion scenarios
Scenario
90-day lapse
An automatic offer valid for 14 days, one per customer.
Scenario
Value-scaled offer
A stronger incentive for previously high-value customers only.
Related capabilities
Promotion AutomationDefine the event, the rule and the reward once, and let the engine issue and deliver incentives continuously.PersonalizationUse customer, behavioural and contextual data to decide the offer, so discount spend goes where it changes the decision.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.
FREQUENTLY ASKED QUESTIONS
Your questions, answered.
- How do we avoid rewarding waiting?
- Keep win-back offers single-use, time-limited and targeted rather than recurring.
See Vouchery with your own promotion scenario
Bring a campaign you run today and we will walk through how it would be modelled, distributed and measured in Vouchery.