What is coupon management software?

Coupon management software centralizes the creation, distribution, validation and reporting of coupon codes, discount codes, promotional codes and vouchers. It helps teams manage rules, budgets and redemption history from one promotion engine.

Can Vouchery generate unique and single-use coupon codes?

Yes. Vouchery supports shared codes, unique coupon codes, single-use coupons and custom code pools, including bulk and API-based issuance.

Can coupons be restricted to specific customers?

Yes. Coupon eligibility can use customer segments, status, purchase history, loyalty level and other customer attributes provided by your systems.

Can discounts apply only to particular products or categories?

Yes. Product rules can include or exclude specific SKUs, categories, brands and quantities.

Can I set coupon budgets and redemption limits?

Yes. Campaign controls include overall budgets, per-code and per-customer limits, usage frequency and maximum discount values.

Can Vouchery coupons work both online and in-store?

Yes. The same campaign can support omnichannel coupons across web, mobile app, point of sale and partner channels when those channels are connected to Vouchery.

Can Vouchery integrate with our existing checkout?

Yes. Your checkout can call the Vouchery coupon API or discount API to validate eligibility and calculate the applicable reward in real time.

Can coupons be generated automatically from customer actions?

Yes. Connected customer events can trigger automatic code generation and delivery through your existing channels.

COUPONS & DISCOUNTS

Create smarter coupons.
Control every redemption.

Create unique or shared coupon codes, personalize eligibility, control budgets and redemption limits, and redeem promotions across every channel — from one promotion engine.

Start free trial See how it works

Unique & generic codes
Real-time validation
Omnichannel
API-first

Customer: High-valueBasket: $147

Campaign

SUMMER VIP OFFER

● Active

20% OFF

VIP20-A8KD3

Unique code

VIP customers

Order value > $100

Footwear category

1 redemption/customer

$15,000 campaign budget

Sep 1–Sep 30 validity

OnlineAppStorePartner

Redemptions842 / 1,500

MobileEligible

ONE ENGINE. EVERY KIND OF OFFER.

From simple coupon codes to highly targeted incentives.

Run straightforward percentage discounts or build sophisticated promotions based on customer, product, basket and contextual data. The same infrastructure manages the rules, codes, budgets and redemption history behind every campaign.

20% off

Percentage discount

$25 credit

Fixed discount

Free delivery

Shipping incentive

Buy 2, get 1

Product promotion

VIP15-X72K

Unique coupon

Spend $150 → get $30

Threshold reward

RULES & ELIGIBILITY

Decide exactly who gets what — and when.

Combine customer, basket, product, channel and campaign conditions to determine whether an incentive should be available at the moment of redemption.

Customer

Segment, status, purchase history, loyalty level

Product

SKU, category, brand, quantity

Transaction

Basket value, channel, payment method, location

Context

Time, market, campaign, custom attributes

Explore Rules & Eligibility

Eligibility builder

VIP footwear offer

IFCustomer segment = VIP Customers

ANDCart value > $100

ANDProduct category = Footwear

ANDChannel = Online / Mobile / In-store

THEN

Reward = 20% discount

Maximum discount = $50

✓ 2,481 customers eligible

Customer = VIPBasket > $100Category = FootwearChannel = App or Web

Campaign

20% VIP OFFER

VIP20-A8KD3

Redemptions ≤ 1/customerCampaign budget < $15,000Validity = Sep 1–30

Eligible

One code or ten million. You decide.

Shared codes

SUMMER20

One memorable promotional code for broad campaigns.

Unique codes

VIP-7F3K92

Single-use coupons assigned to an individual customer.

Custom code pools

CREATOR-SAM-4821

Structured code sets for partners, creators or channels.

Bulk generationCustom prefixesCode assignmentCSV exportAPI issuanceAutomatic generation

FROM CAMPAIGN TO CUSTOMER

Create once. Redeem everywhere.

Context

Customer Data · Product Data · Transaction Context

Vouchery

Rules · Coupon Generation · Budget Controls · Abuse Protection

Channels

Web · App · POS · CRM · Partners

Outcome

Real-time redemption · Analytics & attribution

More control over every discount you give away.

Protect promotion margin

Apply budgets, maximum discount values and eligibility rules before a reward is approved.

Stop coupon leakage

Use single-use coupon codes, assignment and redemption controls to keep offers with the intended audience.

Remove engineering bottlenecks

Give teams one campaign workflow while your commerce stack uses a consistent coupon API.

Measure what actually happened

Connect issuance, validation and redemption history to campaign and channel reporting.

CUSTOMER MOMENTS

One coupon engine. Dozens of customer moments.

Welcome offer

WELCOME15

15% off first order

Abandoned cart

COME-BACK-8HJ2

Expires in 48h

Customer service recovery

SORRY-4K92

$20 credit

Creator & influencer campaign

MAYA20

Creator-specific code

VIP reward

VIP25

VIP customers only

Peak season promotion

HOLIDAY20

Seasonal campaign

PROMOTION ABUSE PREVENTION

Give customers an offer. Not a loophole.

Every redemption is evaluated against your campaign rules before the discount is approved.

Customer eligibility

Redemption frequency

Unique-code status

Campaign budget

Product eligibility

Transaction conditions

Redemption validation

WELCOME20

Customer: C-18492
Order: $126.40

Customer eligible

Minimum order value met

Redemption limit available

Valid channel

Campaign budget available

Redemption approved−$25.28

OMNICHANNEL REDEMPTION

One promotion. Every redemption channel.

The same coupon is validated wherever the customer meets your brand — online, in an app, at the counter or through a partner integration.

Coupon

VIP20

One set of rules

Web

Code entered at checkout

Mobile App

Promotion automatically applied

POS

In-store validation

QR Code

Scanned at the counter

Partner / Affiliate

API validation

MOBILE & IN-STORE

Coupons that travel with the customer.

Deliver a coupon to a mobile wallet, app or message, then let the customer redeem it online or have it scanned at the counter — validated by the same rules and redemption limits.

Mobile coupon delivery

QR-code redemption

In-store POS validation

Cross-channel validity

Your VIP reward

20% OFF

VIP20

Valid until Sep 30

Scan in storeApply online

POS validation

VIP20

Valid

Customer eligible

$24 discount

REDEEM

CAMPAIGN MANAGEMENT

Manage every coupon campaign from one place.

Build, preview and monitor campaigns from a shared workspace, with rules, rewards, channels and budgets connected in one flow.

Campaign performanceBudget remainingRedemption rateUnique codesCustomer eligibilityMarkets & channels

Current Vouchery campaign management interface showing campaign setup, rules, rewards, channels and review workflow

Built for marketers. API-first for developers.

Use Vouchery’s interface for campaign management or connect promotion logic directly to your commerce stack through the API.

REST APIWebhooksHeadless commerceReal-time validationMulti-channel redemption

Explore API docs View integrations

POST /v1/redemptions/validate
{
  "code": "VIP20-A8KD3",
  "customer": "C-18492",
  "cartValue": 147.00,
  "channel": "mobile"
}

200  { "eligible": true, "discount": 29.40 }

Works with the stack you already have.

Shopify

Magento

Salesforce

HubSpot

Klaviyo

POS

CRM

CDP

API

Explore integrations

“Coupons are big drivers of e-commerce business. Ironically, developing a complex coupon system is almost never a priority in growing companies. Vouchery offers a scalable discount system, unlocking many possibilities otherwise too expensive to develop internally.”

Siddharth Goyal — Director of Product at Blacklane

FREQUENTLY ASKED QUESTIONS

Your questions, answered.

GET STARTED

Have a coupon campaign in mind?Build it with Vouchery.

Bring us a promotion you’re running today. We’ll show you how to model the reward, eligibility, budget, distribution and redemption flow in Vouchery.

Start a free trial Talk to us

No credit card required · API-first · SOC 2 & ISO 27001 compliant

Create smarter coupons.Control every redemption.

From simple coupon codes to highly targeted incentives.

20% off

$25 credit

Free delivery

Buy 2, get 1

VIP15-X72K

Spend $150 → get $30

Decide exactly who gets what — and when.

Customer

Product

Transaction

Context

One code or ten million. You decide.

Shared codes

Unique codes

Custom code pools

Create once. Redeem everywhere.

More control over every discount you give away.

Protect promotion margin

Stop coupon leakage

Remove engineering bottlenecks

Measure what actually happened

One coupon engine. Dozens of customer moments.

Welcome offer

Abandoned cart

Customer service recovery

Creator & influencer campaign

VIP reward

Peak season promotion

Give customers an offer. Not a loophole.

One promotion. Every redemption channel.

Coupons that travel with the customer.

Manage every coupon campaign from one place.

Built for marketers. API-first for developers.

Works with the stack you already have.

Your questions, answered.

What is coupon management software?

Can Vouchery generate unique and single-use coupon codes?

Can coupons be restricted to specific customers?

Can discounts apply only to particular products or categories?

Can I set coupon budgets and redemption limits?

Can Vouchery coupons work both online and in-store?

Can Vouchery integrate with our existing checkout?

Can coupons be generated automatically from customer actions?

Have a coupon campaign in mind?Build it with Vouchery.

Create smarter coupons.
Control every redemption.