RETAIL PROMOTIONS

Connect promotions across ecommerce, mobile and stores

Create consistent customer incentives across digital and physical retail using shared promotion rules and real-time validation.

Get in touch Ask the Promotion Strategy Advisor

Promotion flow

Customer context: loyalty member, local store
Trigger: personalized mobile voucher issued
Eligibility: store, products, minimum spend
Reward: $20 off orders over $120
Delivery: mobile app, QR code
POS scan validated in real time
Measured: redemption by store and channel

The challenge

Retail promotions become fragmented across channels

Online campaigns, mobile vouchers, QR codes and store-level discounts are often managed separately. This creates inconsistent customer experiences and makes it difficult to control eligibility or redemption across channels.

Vouchery provides a shared promotion layer across digital and physical touchpoints.

Promotion scenario

Example customer journey

Mobile voucher redeemed in store

Customer receives

Personalized mobile voucher

Channel: Mobile app
Audience: Loyalty member

Offer

$20 off orders over $120

Format: QR code
Usage: 1 per customer

In store

Customer visits the store
Voucher displayed as a QR code
POS scans the code

Vouchery validates

Customer eligibility
Store
Products
Minimum spend
Validity
Redemption limit

Reward applied

Discount applied at the POS
Redemption recorded against the campaign

Campaign measured

Redemptions by store
Online vs in-store split
Promotion cost

Retail use cases

In-store vouchers

Issue digital incentives redeemable at POS.

QR promotions

Connect offline media, events or store signage to controlled vouchers.

Omnichannel campaigns

Use shared rules across ecommerce and physical stores.

Location-based offers

Limit promotions to specific stores or regions.

Loyalty rewards

Reward repeat purchasing across channels.

VIP promotions

Create differentiated benefits for high-value customers.

Store-specific campaigns

Support regional or store-level offers.

Service recovery

Issue goodwill vouchers after service problems.

How it works

How Vouchery works in Retail

1
Understand context
Use customer, transaction, basket, location, channel and behavioral data.
Customer + store + basket + location
2
Define promotion rules
Control incentive value, audience, products, minimum spend, timing, geography, channel and redemption limits.
Store list, region, products and minimum spend
3
Distribute everywhere
Ecommerce, CRM, email, mobile, partners, QR and POS.
Ecommerce, mobile app, QR code and POS
4
Validate in real time
Check every redemption against promotion rules before applying the incentive.
Scanned at the till and checked before the discount applies
5
Measure impact
Track campaign usage, performance, promotion cost and business impact.
Redemption by store, channel mix and promotion cost

Relevant capabilities

Omnichannel RedemptionWeb, app, point of sale, call centre and partner channels all validate against one engine and one shared budget.Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.LoyaltyReward repeat behaviour with earned incentives, tiers and targeted offers — without maintaining a separate loyalty stack.Coupons & DiscountsGenerate unique or shared codes, define exactly who can redeem them, and control cost per campaign without touching storefront code.Gift CardsDigital gift cards with balance tracking, partial redemption and cross-channel validity — managed alongside the rest of your promotions.Multi-market ManagementCurrencies, languages, local rules and market-level budgets in one structure, with central oversight and local control.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.Promotion APIRESTful, documented and versioned. Validate, redeem and report from any channel with a single integration.

AI tool

Not sure which incentive to use?

Describe your objective and get a tailored promotion strategy based on audience, eligibility, timing and measurement.

Ask the Promotion Strategy Advisor

Where this is used

Built for complex promotion programs across global customer-facing businesses.

See customer stories

FREQUENTLY ASKED QUESTIONS

Your questions, answered.

Can Vouchery support in-store voucher redemption?

Yes. A voucher can be presented in store and validated through the POS integration, so the same rules apply at the till as online.

Can QR codes be used for promotions?

Yes. Vouchers can be distributed and presented as QR codes for print, signage, events or the mobile app, and each scan is validated before redemption.

Can the same promotion work online and in store?

Yes. One campaign with one set of rules and one shared usage limit can be redeemed in either channel, so a voucher cannot be used twice.

Can offers be restricted to certain locations?

Yes. Eligibility can be limited to selected stores, regions or markets, which supports local and regional campaigns.

Can Vouchery integrate with POS environments?

Validation and redemption run through the promotion API, so a POS or middleware layer can request a decision at the moment of payment.

Can store teams run their own campaigns?

Campaigns can be scoped per store or region while eligibility rules and budgets stay centrally defined, so local activity remains visible at group level.

Build smarter promotions with Vouchery

Create targeted incentives with flexible eligibility, real-time validation and omnichannel redemption.