Customer context
Returning visitor
- Cart value
- $86
- Checkout visits
- 2
- Purchase
- Not completed
CONVERSION
Increase conversion without discounting everyone
Use contextual incentives to influence purchase decisions when they matter — while protecting margin from unnecessary blanket discounts.
Promotion flow
- High-intent customer detected
- Contextual incentive selected
- Eligibility rules applied
- Offer delivered in session
- Incremental conversion measured
The challenge
Not every customer needs a discount to convert
Blanket promotions may increase redemptions while also subsidizing customers who would have purchased anyway. The challenge is knowing when an incentive can genuinely influence the decision.
Promotion scenario
Example promotion scenario
Promotion
Free delivery on orders over $75
- Validity
- 48 hours
- Audience
- High-intent returning customers
- Redemption
- 1 per customer
Outcome
- Promotion validated in real time
- Order completed
- Incremental conversion measured
What you can do with Vouchery
Cart recovery
Trigger incentives for customers who abandon checkout.
Minimum-spend rewards
Increase order value without discounting every item.
Free delivery incentives
Use shipping rewards instead of price discounts.
Product-specific offers
Apply incentives only to selected products or categories.
Personalized promotions
Offer different incentives to different customer segments.
Time-sensitive offers
Control when promotions start and expire.
High-intent customer incentives
Target users based on behavior or purchase context.
Channel-specific promotions
Control where incentives can be redeemed.
How it works
How Vouchery makes it possible
- 1
Understand context
Use customer, transaction, basket, location, channel and behavioral data.
- 2
Define promotion rules
Control incentive value, audience, products, minimum spend, timing, geography, channel and redemption limits.
- 3
Distribute everywhere
Ecommerce, CRM, email, mobile, partners, QR and POS.
- 4
Validate in real time
Check every redemption against promotion rules before applying the incentive.
- 5
Measure impact
Track campaign usage, performance, promotion cost and business impact.
Relevant capabilities
Coupons & DiscountsGenerate unique or shared codes, define exactly who can redeem them, and control cost per campaign without touching storefront code.PersonalizationUse customer, behavioural and contextual data to decide the offer, so discount spend goes where it changes the decision.Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.Promotion AutomationDefine the event, the rule and the reward once, and let the engine issue and deliver incentives continuously.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.Omnichannel RedemptionWeb, app, point of sale, call centre and partner channels all validate against one engine and one shared budget.
AI tool
Not sure which incentive to use?
Describe your objective and get a tailored promotion strategy based on audience, eligibility, timing and measurement.
Ask the Promotion Strategy AdvisorWhere this is used
Built for complex promotion programs across ecommerce, retail, travel and other customer-facing industries.
See customer storiesFREQUENTLY ASKED QUESTIONS
Your questions, answered.
How can promotions increase conversion without reducing margin?
By limiting the incentive to customers where it can change the decision, using the smallest effective mechanic — free delivery or a minimum-spend reward instead of a broad percentage discount — and measuring incremental conversion against a control group.
What is a contextual promotion?
A promotion whose eligibility depends on the situation: basket value, product mix, customer history, channel, location or timing, rather than being offered to every visitor.
Can Vouchery target offers based on customer behavior?
Yes. Promotions can be targeted using customer attributes and behavioral signals passed from your storefront, CRM or data platform.
Can promotions require a minimum spend?
Yes. Minimum spend is a standard rule and can be combined with product, category, channel and customer conditions.
Can Vouchery restrict promotions to specific products?
Yes. Offers can be limited to selected products, categories or collections, and exclusions can be applied to protect low-margin lines.
Can the same campaign work online and in store?
Yes. One campaign can be redeemed across web, mobile, QR and point of sale, with shared limits validated in real time.
Build smarter promotions with Vouchery
Create targeted incentives with flexible eligibility, real-time validation and omnichannel redemption.