Campaign setup
Creator campaign
- Channel
- Creator partnership
- Offer
- 15% off first purchase
- Audience
- New customers only
- Minimum spend
- $75
CUSTOMER ACQUISITION
Acquire customers with incentives you can control
Create targeted acquisition campaigns across creators, partners, referrals, paid media and offline channels — while controlling exactly who can redeem, where and under what conditions.
Promotion flow
- Creator / Partner / QR / Referral
- Voucher issued
- New customer qualifies
- Purchase completed
- Campaign impact measured
The challenge
Customer acquisition incentives are easy to launch — and easy to lose control of
Generic promo codes can spread beyond the intended audience, reduce margin and make attribution difficult. Acquisition campaigns work better when eligibility, usage and distribution are controlled from the start.
Promotion scenario
Example promotion scenario
Creator campaign
Eligibility & limits
- Validity
- 14 days
- Redemption limit
- 1 per customer
- Restrictions
- Cannot be combined with another promotion
Measurement
- New customers
- Revenue
- Redemptions
- Promotion cost
What you can do with Vouchery
Creator and influencer codes
Create trackable voucher campaigns for creators and affiliates.
Partner promotions
Issue incentives through strategic and distribution partners.
Referral incentives
Reward customers who successfully refer new customers.
First-purchase offers
Target only genuinely new customers.
QR acquisition campaigns
Use QR-based vouchers in events, print, retail and local campaigns.
Geographic campaigns
Restrict incentives by region or location.
Event vouchers
Issue controlled offers tied to events or activations.
Affiliate promotions
Connect promotion redemption to acquisition sources.
How it works
How Vouchery makes it possible
- 1
Understand context
Use customer, transaction, basket, location, channel and behavioral data.
- 2
Define promotion rules
Control incentive value, audience, products, minimum spend, timing, geography, channel and redemption limits.
- 3
Distribute everywhere
Ecommerce, CRM, email, mobile, partners, QR and POS.
- 4
Validate in real time
Check every redemption against promotion rules before applying the incentive.
- 5
Measure impact
Track campaign usage, performance, promotion cost and business impact.
Relevant capabilities
Coupons & DiscountsGenerate unique or shared codes, define exactly who can redeem them, and control cost per campaign without touching storefront code.Referral ProgramGive every customer a unique referral code, track who referred whom, and trigger rewards when new customers join.Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.Promotion Abuse PreventionDetect multi-accounting, code leakage and referral loops in redemption data, and respond without blocking genuine buyers.Omnichannel RedemptionWeb, app, point of sale, call centre and partner channels all validate against one engine and one shared budget.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.
AI tool
Not sure which incentive to use?
Describe your objective and get a tailored promotion strategy based on audience, eligibility, timing and measurement.
Ask the Promotion Strategy AdvisorWhere this is used
Built for complex promotion programs across ecommerce, retail, travel and other customer-facing industries.
See customer storiesFREQUENTLY ASKED QUESTIONS
Your questions, answered.
How can I prevent creator promo codes from being shared publicly?
Issue unique codes rather than one shared code, restrict redemption to new customers, cap usage per customer and per campaign, and block combination with other promotions. Every redemption is validated against those rules before the incentive is applied.
Can promotions be limited to new customers?
Yes. Eligibility can require that the customer has no previous completed order, so returning customers cannot redeem an acquisition offer.
Can Vouchery track partner or creator vouchers?
Yes. Each partner or creator can have its own campaign and code set, so distribution, redemptions and promotion cost are reported per source.
Can acquisition vouchers have minimum-spend requirements?
Yes. Minimum spend, eligible products or categories, markets and channels can all be part of the promotion rules.
Can referral rewards be automated?
Yes. Referral rewards can be issued automatically once the referred customer completes a qualifying order, with limits on how many rewards a referrer can earn.
Can the same acquisition offer work online and offline?
Yes. The same promotion can be redeemed through your storefront, mobile app, QR scan or point of sale, sharing one set of rules and one redemption limit.
Build smarter promotions with Vouchery
Create targeted incentives with flexible eligibility, real-time validation and omnichannel redemption.