Customer context
Returning visitor
- Cart value
- $86
- Visited checkout
- 2 times
- Purchase
- None yet
ECOMMERCE PROMOTIONS
Personalized promotions for every stage of the ecommerce journey
Create targeted incentives for acquisition, conversion, repeat purchase and retention using customer, basket and behavioral context.
Promotion flow
- Customer context: returning visitor, $86 cart
- Trigger: checkout visited twice, no purchase
- Eligibility: cart over $75, target segment
- Reward: free delivery, valid 48 hours
- Delivery: email, onsite, mobile app
- Validated at checkout in real time
- Measured: conversion, AOV, promotion cost
The challenge
Blanket ecommerce discounts are expensive and hard to personalize
Many ecommerce teams rely on generic promo codes, sitewide sales or manual CRM campaigns. That can lead to margin loss, coupon leakage and limited control over who receives which offer.
Vouchery helps teams connect customer context with promotion rules and real-time redemption.
Promotion scenario
Example promotion journey
High-intent visitor who has not completed checkout
Eligibility
- Cart over $75
- Not already using another promotion
- In target segment
- No previous redemption
Reward
Free delivery
- Validity
- 48 hours
- Usage
- 1 per customer
Delivery
- Onsite
- Mobile app
Redemption
- Validated at checkout in real time
- Rules checked before the incentive applies
Measurement
- Conversion
- Average order value
- Redemption rate
- Promotion cost
Ecommerce use cases
Cart recovery
Trigger offers when high-intent customers abandon checkout.
First-purchase incentives
Target genuinely new customers without exposing generic codes.
Minimum-spend promotions
Increase basket size with controlled thresholds.
Product / category offers
Restrict discounts to selected products, brands or SKUs.
Repeat-purchase campaigns
Trigger incentives around expected repurchase timing.
Loyalty rewards
Reward returning customers with points, vouchers or benefits.
Creator / affiliate promotions
Run controlled, trackable acquisition campaigns.
Free shipping incentives
Use non-price incentives to drive conversion.
How it works
How Vouchery works in Ecommerce
- 1
Understand context
Use customer, transaction, basket, location, channel and behavioral data.
Customer + basket + browsing behavior
- 2
Define promotion rules
Control incentive value, audience, products, minimum spend, timing, geography, channel and redemption limits.
Cart value, segment, product and usage limits
- 3
Distribute everywhere
Ecommerce, CRM, email, mobile, partners, QR and POS.
Storefront, email, onsite and mobile app
- 4
Validate in real time
Check every redemption against promotion rules before applying the incentive.
Checked at checkout before the discount applies
- 5
Measure impact
Track campaign usage, performance, promotion cost and business impact.
Conversion, AOV, redemption rate, promotion cost
Relevant capabilities
Coupons & DiscountsGenerate unique or shared codes, define exactly who can redeem them, and control cost per campaign without touching storefront code.PersonalizationUse customer, behavioural and contextual data to decide the offer, so discount spend goes where it changes the decision.Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.LoyaltyReward repeat behaviour with earned incentives, tiers and targeted offers — without maintaining a separate loyalty stack.Referral ProgramGive every customer a unique referral code, track who referred whom, and trigger rewards when new customers join.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.Promotion Abuse PreventionDetect multi-accounting, code leakage and referral loops in redemption data, and respond without blocking genuine buyers.Promotion AutomationDefine the event, the rule and the reward once, and let the engine issue and deliver incentives continuously.
AI tool
Not sure which incentive to use?
Describe your objective and get a tailored promotion strategy based on audience, eligibility, timing and measurement.
Ask the Promotion Strategy AdvisorWhere this is used
Built for complex promotion programs across global customer-facing businesses.
See customer storiesFREQUENTLY ASKED QUESTIONS
Your questions, answered.
Can Vouchery target promotions based on cart value?
Yes. Minimum spend, maximum discount and basket composition are promotion rules, so an offer can require a cart over a threshold and be rejected below it.
Can offers be limited to specific products?
Yes. Eligibility can be scoped to selected products, categories, brands or SKUs, and excluded items such as already-discounted products can be blocked.
Can Vouchery support first-purchase campaigns?
Yes. Eligibility can require that the customer has no previous completed order, so returning customers cannot redeem a first-purchase offer.
Can discounts be personalized by customer segment?
Yes. Segment, lifecycle stage and customer attributes can be used as eligibility conditions, so different customers receive different incentive values or types.
Can promotions be validated at checkout in real time?
Yes. Your checkout calls Vouchery and every rule — customer, basket, product, validity and usage limits — is evaluated before the incentive is applied.
Can we stop codes from leaking to voucher aggregator sites?
Issue unique codes instead of one shared code, cap redemptions per customer and per campaign, and restrict eligibility to a segment. Redemptions outside those conditions are rejected.
Do we have to replatform our storefront?
No. Vouchery is API-first and runs alongside your existing storefront, CRM and app; promotion logic lives in Vouchery while your channels handle delivery.
Build smarter promotions with Vouchery
Create targeted incentives with flexible eligibility, real-time validation and omnichannel redemption.