Welcome Journey
Signup → check eligibility → send first-purchase reward.
Capability
Promotions that run around real customer moments, not on calendar reminders
Define the event, the rule and the reward once, and let the engine issue and deliver incentives continuously.
THE CHALLENGE
Manual promotion workflows don't scale.
Promo Journeys replaces repetitive campaign operations with event-driven, rules-based automation.
Too much operational work
Reduce manual campaign setup, exports and one-off incentive sends.
Offers arrive too late
Respond to actual customer behavior instead of relying only on scheduled campaigns.
Rules live in too many places
Keep eligibility and reward logic centralized in Vouchery while your channels handle delivery.
HOW IT WORKS
From customer event to reward — automatically.
Trigger
Purchase, signup, anniversary, inactivity or a custom event.
Evaluate
Check customer, product, transaction and campaign rules.
Decide
Branch based on eligibility, behavior or timing.
Reward
Issue a discount, voucher, gift card or loyalty reward.
Deliver & track
Hand off to your channel and track redemption.
VISUAL JOURNEY BUILDER
Build promotion journeys visually — without repetitive campaign setup
Create customer journeys by combining triggers, eligibility rules, delays, branching and reward actions in one visual workflow. Define the logic once, then let Vouchery respond automatically as customer behavior changes.
- Drag-and-drop workflowAdd triggers, conditions, delays and actions directly onto the journey canvas.
- Branch on customer contextCreate different paths based on customer, transaction, campaign or eligibility data.
- Automate reward actionsIssue vouchers, discounts, gift cards or loyalty rewards automatically.
- Connect your channelsHand rewards off to email, SMS, CRM, mobile apps or other downstream systems.
Build once. Let the journey react continuously.
Customers can enter different paths based on what they do — or don't do — next.
TriggerStart from a real customer event
BranchCheck customer or transaction rules
WaitAdd timing and lifecycle logic
RewardIssue the right incentive automatically
Example Promo Journeys
Start with a proven use case.
Second Purchase
First purchase → wait 14 days → send repeat-purchase incentive.
Win-back Journey
90 days inactive → issue time-limited voucher.
Birthday Journey
Birthday → check customer status → issue personalized reward.
High-value Customer
Spend threshold reached → add loyalty reward / VIP benefit.
Service Recovery
Complaint or disruption → issue compensation voucher.
MAIN FUNCTIONALITY
Everything you need to automate at scale.
Event triggers
React to actions, transactions, lifecycle events and custom events.
Conditions & branching
Create different paths based on customer, transaction or campaign data.
Delays & scheduling
Add wait periods, validity windows and recurring logic.
Reward actions
Issue vouchers, discounts, gift cards and loyalty rewards.
Delivery hand-off
Push rewards into your CRM, ESP, app or other channel.
Webhooks & tracking
Notify downstream systems and track issuance and redemption.
FREQUENTLY ASKED QUESTIONS
Your questions, answered.
- Does Promo Journeys replace our CRM or email platform?
- No. Vouchery controls incentive logic and issuance; your existing tools can continue to handle messaging.
- Can journeys use real-time customer and transaction data?
- Yes. Journey conditions can use the same eligibility and promotion rules available across Vouchery.
- Can we trigger journeys from our own systems?
- Yes. Custom events and API integrations can trigger or influence journeys.
- What kinds of rewards can journeys issue?
- Discounts, vouchers, gift cards, loyalty rewards and other Vouchery-supported incentive types.
GET STARTED
Bring us one promotion journey. We'll show you how to automate it.
Share a lifecycle campaign you run today and we'll map the trigger, rules, reward and delivery flow in Vouchery.