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Vouchery

REFERRAL PROGRAM

Turn happy customers into your next acquisition channel.

Give every customer a unique referral code, track who referred whom, and trigger rewards when new customers join.

Explore referral features Talk to us
  • Easy integration
  • Real-time tracking
  • Flexible rewards
  • Enterprise-ready
Referral journey from an advocate sharing a unique code to a friend joining and receiving a reward

WHY VOUCHERY REFERRALS

Referral programs without fragmented tracking.

Everything you need to launch, track and scale referral programs — in one platform.

Unique referral codes

Assign a referral code to every customer.

Automatic relationship tracking

Store exactly who referred whom when a new customer signs up.

Event-driven rewards

Use referral events to trigger downstream incentives and workflows.

Connected customer data

Keep referral activity tied to the customer profile and broader promotion strategy.

HOW IT WORKS

From share to successful referral.

1

Assign referral code

Each advocate receives a unique code.

2

Friend signs up

The new customer submits the referrer’s code.

3

Vouchery links both customers

The referral relationship is stored automatically.

4

Trigger the next action

Use referral events to reward the advocate, the new customer, or both.

REFERRAL PROGRAM MODELS

Build the referral model that fits your growth strategy.

Configure the structure, eligibility and reward logic that fits each program.

Advocate reward

Reward the existing customer after a successful referral.

Friend reward

Give the referred customer an incentive to convert.

Double-sided referral

Reward both the advocate and the new customer.

Milestone referral

Unlock higher-value rewards after multiple successful referrals.

PRODUCT EXPERIENCE

Track every referral from one customer profile.

View referral codes, referred customers, reward status and referral activity — all in one place.

Explore the platform

API-FIRST

Build referral logic directly into your customer journey.

Create and manage referral relationships through the API, then use Vouchery events to trigger rewards and downstream workflows.

Referral relationships

Connect the referred customer to the customer who shared the referral code.

Referral events

Use customer_referred and customer_was_referred to trigger reward logic and automation.

View referral API documentation 
curl -X POST https://api.vouchery.io/api/v2.1/customers \
  -H "Authorization: Bearer $VOUCHERY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "identifier": "customer_001",
    "name": "John Doe",
    "email": "johndoe@test.com",
    "referrer_code": "ABC123"
  }'

EVENT-DRIVEN AUTOMATION

Automate what happens after the referral.

Use referral events to trigger the right rewards and next steps.

customer_referred
check eligibility
issue advocate reward
customer_was_referred
issue welcome reward
start onboarding journey
Explore Promo Journeys

REWARD FLEXIBILITY

Use the reward that fits the moment.

Incentivize referrals with the rewards your customers value most.

Discount
Voucher
Gift card
Loyalty reward
Exclusive access

OMNICHANNEL REFERRALS

Let customers share and redeem anywhere.

Meet customers on the channels they already use.

Web
Mobile app
Email / CRM
QR / In-store
Partners

ANALYTICS

Measure referral program performance.

Illustrative dashboard categories — not customer performance results.

Referrers

Referred customers

Successful referrals

Reward issuance

Conversion

Repeat referrals

REFERRAL PROGRAM

Ready to turn referrals into a repeatable growth channel?

Talk to our team and see how Vouchery can support your referral strategy.

Get in touch Explore documentation