Solutions
Promotions across many sellers, funded by the right party
Split-funded offers, seller-specific campaigns and abuse controls that protect both sides of the marketplace.
Main promotion challenges in this industry
- Deciding and tracking who funds each discount
- Seller-level budget control
- Coupon abuse across many accounts
- Consistent rules across a large catalogue
Common promotion use cases
- Platform-funded acquisition offers
- Seller-funded campaigns
- Category promotions
- First-order incentives
Integration requirements
- Marketplace core platform
- Seller back office
- Payment and settlement systems
Example promotion scenarios
Scenario
Split-funded discount
One offer, with the cost attributed proportionally to platform and seller.
Scenario
Category campaign
Eligibility limited to a category, with a shared budget across sellers.
Related capabilities
Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.Promotion Abuse PreventionDetect multi-accounting, code leakage and referral loops in redemption data, and respond without blocking genuine buyers.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.Multi-market ManagementCurrencies, languages, local rules and market-level budgets in one structure, with central oversight and local control.
FREQUENTLY ASKED QUESTIONS
Your questions, answered.
- Can sellers run their own campaigns?
- Yes, with role-based access and budgets scoped to their own catalogue.
See Vouchery with your own promotion scenario
Bring a campaign you run today and we will walk through how it would be modelled, distributed and measured in Vouchery.