Use case
Acquire first-time customers without overpaying for them
Issue first-order incentives with strict eligibility, per-channel budgets and abuse controls.
The business problem
Acquisition codes leak, get redeemed by existing customers, and their true cost per new customer is rarely known.
How the promotion works
- Restrict eligibility to customers with no prior orders
- Give each channel or partner its own code pool and budget
- Log every attempt to spot leakage early
- Report cost per redemption by channel
Example promotion scenarios
Scenario
Partner code pool
A dedicated pool per partner, each with its own budget and reporting line.
Scenario
First-order only
Eligibility checked against order history at redemption, not at issuance.
Related capabilities
Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.Promotion Abuse PreventionDetect multi-accounting, code leakage and referral loops in redemption data, and respond without blocking genuine buyers.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.
Relevant industries
EcommerceRun acquisition, conversion and retention incentives from one engine, with budgets and abuse controls built in.MarketplacesSplit-funded offers, seller-specific campaigns and abuse controls that protect both sides of the marketplace.Financial ServicesCard-linked offers, activation rewards and payment-method promotions, with every decision recorded.
FREQUENTLY ASKED QUESTIONS
Your questions, answered.
- How do we stop existing customers redeeming?
- Eligibility is evaluated at redemption against your order history data.
See Vouchery with your own promotion scenario
Bring a campaign you run today and we will walk through how it would be modelled, distributed and measured in Vouchery.