| Reward what matters.

Use case

Reward the behaviour you want repeated

Automate lifecycle incentives so the second, third and fourth purchase are not left to chance.

The business problem

Retention offers are usually manual, late, and identical for every customer.

How the promotion works

Trigger issuance on lifecycle events
Use loyalty state as an eligibility condition
Set validity windows that create urgency
Measure repeat rate per programme

Example promotion scenarios

Scenario

Second-order incentive

Issued automatically after a first purchase, valid for a limited window.

Scenario

Tier reward

An incentive released when a customer reaches a new tier.

Related capabilities

Promotion AutomationDefine the event, the rule and the reward once, and let the engine issue and deliver incentives continuously.PersonalizationUse customer, behavioural and contextual data to decide the offer, so discount spend goes where it changes the decision.

Relevant industries

EcommerceRun acquisition, conversion and retention incentives from one engine, with budgets and abuse controls built in.TelecomAutomate offers at signup, upgrade and renewal moments, with market-level control over cost.Local CommerceIssue digital offers redeemable at local merchants, verified by scan and settled from clear redemption records.

FREQUENTLY ASKED QUESTIONS

Your questions, answered.

Does this need a loyalty programme?: No, but loyalty state can be used as a condition if you run one.

See Vouchery with your own promotion scenario

Bring a campaign you run today and we will walk through how it would be modelled, distributed and measured in Vouchery.