Use case
Convert hesitant baskets with the smallest effective incentive
Trigger offers on real hesitation signals and escalate only when a smaller incentive does not work.
The business problem
Sitewide discounts subsidise customers who were going to buy anyway.
How the promotion works
- Trigger only on qualifying segments or behaviours
- Start with non-monetary incentives such as free shipping
- Escalate the offer only where needed
- Compare offers on cost per incremental order
Example promotion scenarios
Scenario
Threshold offer
Free shipping above a basket value instead of a percentage discount.
Scenario
Offer ladder
A second, stronger offer only for customers who ignored the first.
Related capabilities
PersonalizationUse customer, behavioural and contextual data to decide the offer, so discount spend goes where it changes the decision.Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.Analytics & ROIRedemption funnels, budget burn and cost per campaign, channel and market — from the same ledger that validates redemption.
FREQUENTLY ASKED QUESTIONS
Your questions, answered.
- Can offers vary by device or channel?
- Yes, channel and context are eligibility attributes.
See Vouchery with your own promotion scenario
Bring a campaign you run today and we will walk through how it would be modelled, distributed and measured in Vouchery.