What is promotion software?

Promotion software is a platform for creating, distributing and validating marketing incentives — coupons, discounts, gift cards, loyalty points and referral rewards — with rules, budgets and measurement in one system instead of scattered custom code.

How is Vouchery different from a coupon plugin?

A plugin applies discounts inside one storefront. Vouchery is an API-first promotion engine that every channel — web, app, POS, partners — validates against, so eligibility rules, limits and budgets are enforced once, centrally.

Can marketers run campaigns without developers?

Yes. After the initial API integration, marketers configure campaigns, rules and journeys in the Vouchery dashboard and change conditions without a release.

Which promotion types does Vouchery support?

Coupons and discounts, gift cards, loyalty points and tiers, referral rewards, and automated multi-step promo journeys — all managed and validated through the same engine.

How does Vouchery prevent promotion abuse?

Every redemption attempt is logged, velocity and identity signals detect leakage and multi-accounting, and responses are graduated — low-confidence signals throttle rather than block, so genuine checkouts continue.

Promotion Software

Promotion software for coupons, discounts, loyalty and referrals

Vouchery is API-first promotion software that lets marketing teams launch targeted incentives and lets engineering teams automate every step — one engine for coupons, gift cards, loyalty, referrals and promo journeys.

The problem

Why teams look for promotion software

Promotions usually start as a marketing idea and end as an engineering ticket. Codes live in spreadsheets, eligibility logic hides in storefront templates, and every channel applies the rules differently. Promotion software replaces that patchwork with one system that defines, distributes and validates incentives across your whole stack.

What it does

What promotion software should cover

A modern promotion platform handles the full lifecycle of an incentive — from defining who qualifies, through generating and distributing codes, to validating redemption and measuring the result.

Campaign management

Define coupons, automatic discounts, gift cards, loyalty points and referral rewards in one place, with budgets and time windows.

Rules & eligibility

Decide exactly who gets which offer using customer, cart, product, channel and contextual attributes, evaluated in real time.

Code generation & distribution

Generate unique or generic codes, deliver them by email, SMS, app or wallet, and import or export them in bulk.

Validation & redemption

One validation endpoint enforces limits, stacking and budget rules consistently across web, app, POS and partner channels.

Fraud & budget controls

Detect code leakage, multi-accounting and referral loops, with graduated responses that protect genuine customers.

Analytics & reporting

Track issuance, redemption and revenue per campaign, segment and channel to see which incentives actually pay back.

Diagram of the Vouchery promotion engine. Data and context — customers, products, transactions and context — flow into the central engine, where rules, personalization, fraud prevention and analytics process them. Offers are distributed to online, in-store, CRM, mobile wallet and partner channels, driving acquisition, conversion, retention and abuse-prevention outcomes, with real-time impact measurement.

How it works

How Vouchery works as your promotion software

Model the campaign

Marketers configure the incentive, eligibility rules, budget and channels — no deployment required.

Distribute the offer

Codes and rewards reach customers through your existing touchpoints, or via event-driven promo journeys.

Validate in real time

Your checkout, app or POS calls one API to validate and redeem, with limits enforced centrally.

Measure & optimise

Redemption and revenue data flows back into campaign analytics, ready for the next iteration.

API-first

Built for developers, operated by marketers

Every feature is available through a REST API, so engineering integrates once and marketing runs campaigns independently afterwards. Vouchery runs on global infrastructure in the United States, European Union and Singapore, with SOC 2 Type II certification and an ISO 27001 audit completed.

REST API and webhooks for every campaign entity and event
Real-time validation designed for checkout latency
SOC 2 Type II certified and ISO 27001 audited

Who it's for

Teams that use Vouchery

Marketing & CRM

Launch segmented offers, win-back journeys and referral programmes without waiting for engineering.

Product & engineering

Integrate one promotion API instead of building and maintaining discount logic in every service.

Finance & operations

Control budgets, liability and promotion abuse with auditable rules and central limits.

Vouchery campaigns dashboard showing active promotions, filters, analytics charts and redemption performance.

Example promotion scenarios

Scenario

First-purchase coupon

10% off for new customers, one redemption per customer, valid on web and app, excluded from stacking with sale prices.

Scenario

Win-back journey

A customer inactive for 60 days triggers a personalised offer, delivered by email and validated through the same API at checkout.

Scenario

Referral reward

An existing customer shares a code; when the referred customer completes a qualifying purchase, both sides receive their reward automatically.

Scenario

Gift card promotion

A seasonal campaign issues bonus-value gift cards, with liability and redemption tracked centrally across stores and online.

Related products

Promotion EngineConnect customer, product, transaction and contextual data to promotion rules, distribute incentives across every channel, validate redemption in real time and measure impact.Coupons & DiscountsGenerate unique or shared codes, define exactly who can redeem them, and control cost per campaign without touching storefront code.Promotion APIRESTful, documented and versioned. Validate, redeem and report from any channel with a single integration.

Related capabilities

Promotion AutomationDefine the event, the rule and the reward once, and let the engine issue and deliver incentives continuously.Rules & EligibilityExpress promotion eligibility as rules on customer, cart, product, channel and context — evaluated in real time at redemption.Promotion Abuse PreventionDetect multi-accounting, code leakage and referral loops in redemption data, and respond without blocking genuine buyers.

Relevant industries

EcommerceRun acquisition, conversion and retention incentives from one engine, with budgets and abuse controls built in.RetailGive store, app and web the same offers, the same limits and one shared budget, with redemption verified in real time.

Related use cases

Increase ConversionTrigger offers on real hesitation signals and escalate only when a smaller incentive does not work.Customer RetentionAutomate lifecycle incentives so the second, third and fourth purchase are not left to chance.

FREQUENTLY ASKED QUESTIONS

Your questions, answered.

What is promotion software?: Promotion software is a platform for creating, distributing and validating marketing incentives — coupons, discounts, gift cards, loyalty points and referral rewards — with rules, budgets and measurement in one system instead of scattered custom code.
How is Vouchery different from a coupon plugin?: A plugin applies discounts inside one storefront. Vouchery is an API-first promotion engine that every channel — web, app, POS, partners — validates against, so eligibility rules, limits and budgets are enforced once, centrally.
Can marketers run campaigns without developers?: Yes. After the initial API integration, marketers configure campaigns, rules and journeys in the Vouchery dashboard and change conditions without a release.
Which promotion types does Vouchery support?: Coupons and discounts, gift cards, loyalty points and tiers, referral rewards, and automated multi-step promo journeys — all managed and validated through the same engine.
How does Vouchery prevent promotion abuse?: Every redemption attempt is logged, velocity and identity signals detect leakage and multi-accounting, and responses are graduated — low-confidence signals throttle rather than block, so genuine checkouts continue.
Where is Vouchery hosted?: Vouchery infrastructure runs in the United States, European Union and Singapore, with SOC 2 Type II certification and an ISO 27001 audit completed.

Get started

Try Vouchery as your promotion software

Start a free trial or talk to us about your promotion use case.